Something About Her was established in 2023 in Perth, Western Australia, and is dedicated to providing high quality hair extensions and hair products. They ensure that every customer receives the best product for their hair type and needs, along with expert advice to help them look and feel their best.
They pride themselves on creating a welcoming and supportive environment where every customer can express their unique style and feel confident doing so.
Forming the icon at the top, I wanted a custom-lettered monogram combining the S, A, and H.
The SAH monogram is built on the idea that every letter in a typeface is unique and exceptionally crafted. Just as every person has their own distinct style, each letter is designed to be defined and cherished for its own individual beauty. By bringing these different letterforms together into a monogram, we are taking the best elements of each to create something entirely new. This process doesn't change the original characters; instead, it emphasises and accentuates the beauty that was already there. This reflects the purpose of hair extensions - seamlessly integrating with a person's natural hair to enhance and celebrate their own natural beauty.
Positioned under the 'H,' a horizontal pink accent acts as a foundation line, symbolising the structural support and quality of the extensions.
